The affiliate business has become an important player in the online gambling industry, so important that a major conference is held in London every year. This year, (2015) at the London Affiliate Conference (LAC) – iGaming Business which is a top events, publishing, and research company has announced that they will be the main sponsor for the new acquisition zone at this event.
The Acquisition Zone is a premium area at LAC, and as the main sponsor the CAP Network aims to target senior marketing execs in affiliate and operator brands. While the London Affiliate Conference focuses on player acquisition and retention methodology, the acquisition zone focuses even more intensively on these areas. It offers a committed lecture theater that all delegates are able to attend and features speakers who know their material well.
Subjects that will be dealt with in this arena include but are not limited to responsive advertising, conversion and retention techniques, real-time marketing by email, media buying, monitoring of social media, and why direct mail marketing is still valid.
This event has fast become a central point for the affiliate industry. It attracts more new delegates and exhibitors every year, and is now used as a venue to negotiate acquisitions. Attendees are from across the board – ad agencies, networks, media owners and buyers, so the launch of an acquisition zone seems like a natural progression.
As well as the theater, this zone will feature an area for exhibitors where companies such as Silver Pop, AdCash, Dynamic Messaging, MyAffiliates, and even the Isle of Mann Post Office will be represented. Being the official sponsor of this zone, the CAP Network will have a serious presence where they can present solutions to the marketplace. There will be online gambling operators from twenty countries represented and thousands of industry players can share ideas.
This exciting new prospect for CAP Network under the iGaming Business banner is a fabulous opportunity for them to share their breakthroughs. Having been in operation since June 2014, already fourteen thousand new real money players have been sent to customers across partner countries. Alan Stone, who is the general manager of CAP, is delighted with this sponsorship and the opportunities it will present to key players.